Freshen your existing DRTV spot with new edit, music and v/o – Example 2 September 2, 2009
Posted by johnmathes in Advertising, DRTV Spots, Infomercial, Production.Tags: 2:00 minute spot, Advertising, DRTV, Infomercial, Production, television commercial
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Sometimes you don’t need to shoot a new DRTV spot. Turn your script upside down, scramble the footage, add new graphics, music and a different announcer… and you have a brand new spot. Check out how we did this for Fridge Buddy:
Freshen your existing DRTV spot with new edit, music and v/o – Example 1 September 2, 2009
Posted by johnmathes in Advertising, DRTV Spots, Infomercial, Production.Tags: 2:00 minute spot, Advertising, DRTV, Infomercial, Production, television commercial
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Sometimes you don’t need to shoot a new DRTV spot. Turn your script upside down, scramble the footage, add new graphics, music and a different announcer… and you have a brand new spot. Check out how we did this for AB Flexer:
Three rules of DRTV: demonstrate, demonstrate, demonstrate. August 27, 2009
Posted by johnmathes in Advertising, DRTV Spots, Infomercial, Retail television commercial.Tags: 2:00 minute spot, DRTV, Infomercial, television commercial
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For those of us who remember the civil rights movement and others, one strategy stands out in the fight to grab people’s attention…demonstrate, demonstrate, demonstrate. And when you’re done demonstrating, demonstrate again. Don’t be reticent to show your product in use, then show it again… especially in DRTV. Make it memorable. In fact, make the most memorable demonstrations you possibly can. Show how easy it is to use. Is it so easy a child can do it? Then show a child using it. Don’t just talk about it, use it. Get the camera in close so your viewers can see it working. Get your hands all over it, so your viewers feel familiar with it. Does it clean up a mess? Make a big, attention-riveting mess. And when you’re all done and you’ve asked for their business, show your viewers one more, totally unexpected, you guessed it…demonstration.
5 Questions to ask a DRTV production company. August 19, 2009
Posted by johnmathes in Advertising, DRTV Spots, Infomercial.Tags: 2:00 minute spot, DRTV, Infomercial, television commercial
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The production quality and professionalism of your DRTV spot (infomercial) is important to the sales success of your product.
Here are some questions to consider in choosing a broadcast production company:
1. Do you have specific DRTV experience?
2. How many years experience do you have in the DRTV field?
3. Do you utilize an experienced infomercial copywriter?
4. What DRTV commercials have you created and/or produced?
5. Are you a full-service broadcast production company offering holistic services from concept through edit?
A quality DRTV spot produced by experienced DRTV practitioners is a must-have ingredient for the success of your effort.
Flirty Girl — DRTV Fitness Product or Stripper Training? August 19, 2009
Posted by johnmathes in DRTV Spots, Infomercial.Tags: 2:00 minute spot, DRTV, Infomercial, television commercial
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This DRTV spot for Flirty Girl might be a lot of fun for the guys to watch but is it a serious product? While it does seem to be a high-energy workout, the poles, the chairs and the moves all seem better oriented for a gentleman’s club. Maybe it’s not designed to sell product, but instead be a stripper training video. You decide.
One of the worst DRTV spots of all time… or is it? August 17, 2009
Posted by johnmathes in DRTV Spots, Infomercial.Tags: 2:00 minute spot, DRTV, Infomercial
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DRTV is hot right now and many major brands that in the past would have never considered DRTV are giving it a try. It’s a wonderful, trackable advertising option that should be on all marketer’s radar. Well… maybe not all marketers. Here’s an ill-conceived product and spot that would at first seem as if it’s a Saturday Night Live parody. But, alas, it’s not. Check it out and see what you think. Occasionally we’re going to post these gems and at some point we’ll vote for the best… or is that the worst?
Uglu — a must have new glue featured in this high-energy 2:00 DRTV spot August 10, 2009
Posted by johnmathes in DRTV Spots, Infomercial.Tags: 2:00 minute spot, DRTV, Infomercial, television commercial
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Check out this new DRTV spot from our visual partner Steve Procko. It was produced in HighDef and shot and edited entirely in our Miami studio and edit suite.
