RetailSpots

Even DRTV can’t escape Tiger mania with this parody spot

johnmathes — Wed, 16 Dec 2009 16:03:52 +0000

Billy Dee Williams “sells” Tiger Woods Mistress Commemorative Plate Collection. You can even get blank ones for future revelations. Check it out.

Real or Parody? Doc Bottoms Aspray AllOver Body Deodorant DRTV

johnmathes — Thu, 03 Sep 2009 17:44:50 +0000

From the “we’re glad we didn’t have to shoot this” file, comes Doc Bottoms’ Aspray Allover Body Deodorant DRTV spot. And they mean “allover”. Not sure how many bottles they’re actually going to sell, but the spot sure is becoming an internet viral sensation. ADAGE/Visual Measures is reporting 363,736 views for the week of 8/24. Can you imagine directing the talent in scene 3 to smell his buddy’s butt? Take a look but don’t get to close to your screen!

Even DRTV advertisers can lose control over their content — Slap Chop Rap

johnmathes — Thu, 03 Sep 2009 13:24:33 +0000

If you’re in advertising then you are probably familiar with two concepts that are the driving force behind this video: 1) user-generated content; and, 2) you’re not in control of your brand anymore… consumers are.

DJ Steve Porter has re-cut and re-mixed a popular DRTV spot for Slap Chop and turned it into his own work of art for a contest. It’s another example of consumers sometimes producing a better product than the advertiser… and it also supplies a valuable lesson that every marketer should take note of. Once your content is published, it’s “game on”.

Shooting commercials with the pros – NFL Pros that is

johnmathes — Wed, 02 Sep 2009 16:24:41 +0000

Using celebrity talent in DRTV and television commercial production always comes with a unique set of circumstances. And when your celebrities are professional athletes, you can multiply your challenges by 2! Fortunately, once again, proper planning will save the day. NFL professionals Ronnie Brown and Vontae Davis star in this new hot spot for Title Sports Drink. Their limited availability was overcome by using body doubles, special cameras and a great location yielding all scenes without major “company moves”. Check it out:

When shooting DRTV spots, plan for Spanish language version, too

johnmathes — Wed, 02 Sep 2009 15:42:41 +0000

What’s hot in DRTV right now? The rapidly-growing Hispanic audiences that are blowing the roof off of response rates. Every major DRTV and television commercial production should be planning for Spanish versions. If you script it from the start, you can take advantage of the economies of scale in both the shooting and editing. Watch both the English and Spanish versions of Fertility Scope and you’ll see what we mean:

It was a delight to shoot and edit the Polar Delight DRTV spot

johnmathes — Wed, 02 Sep 2009 15:25:29 +0000

Anyone that has shot food for DRTV or television commercials knows how tedious and exacting the production can be. This DRTV spot for Polar Delight was no exception. Shot over 2 days in the SPP studio in Miami, the shoot required extensive pre-production planning to get the perfect beauty shots and extreme close-ups. Day 1 was for product and Day 2 was used for demo shots and testimonials. The complete production, including edit went without a hitch and everyone involved was delighted with the final outcome.

Using stock footage in DRTV and commercial production can save big money – part 3

johnmathes — Wed, 02 Sep 2009 15:06:36 +0000

This :30 DRTV spot for Breathe Again is a great example of utilizing a mix of stock footage and new still shots of the product. The stills were then animated in the edit to provide interest and movement. Layer in dynamic graphics, music and a compelling announcer track and you have a DRTV spot ready to sell product that was produced on shoestring budget!

Using stock footage in DRTV and commercial production can save big money – part 2

johnmathes — Wed, 02 Sep 2009 15:00:11 +0000

Take a look at another example of how we created and produced a :30 television commercial completely out of stock footage. This spot is for Independence Bank (now part of Sovereign Bank). Community banks and credit unions are big users of stock footage as they rarely have the budget for shooting new content. Many retailers have the same requirements. And, of course, so do a lot of DRTV users.

Freshen your existing DRTV spot with new edit, music and v/o – Example 6

johnmathes — Wed, 02 Sep 2009 14:46:16 +0000

Sometimes you don’t need to shoot a new DRTV spot. Turn your script upside down, scramble the footage, add new graphics, music and a different announcer… and you have a brand new spot. Check out how we did this for Legends of Classic Soul:

Freshen your existing DRTV spot with new edit, music and v/o – Example 5

johnmathes — Wed, 02 Sep 2009 14:43:34 +0000