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Real or Parody? Doc Bottoms Aspray AllOver Body Deodorant DRTV September 3, 2009

Posted by johnmathes in Advertising, DRTV Spots, Infomercial, Internet video, Production, television commercial, Viral Video.
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From the “we’re glad we didn’t have to shoot this” file, comes Doc Bottoms’ Aspray Allover Body Deodorant DRTV spot. And they mean “allover”. Not sure how many bottles they’re actually going to sell, but the spot sure is becoming an internet viral sensation. ADAGE/Visual Measures is reporting 363,736 views for the week of 8/24. Can you imagine directing the talent in scene 3 to smell his buddy’s butt? Take a look but don’t get to close to your screen!



Shooting commercials with the pros – NFL Pros that is September 2, 2009

Posted by johnmathes in Advertising, Production, television commercial.
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Using celebrity talent in DRTV and television commercial production always comes with a unique set of circumstances. And when your celebrities are professional athletes, you can multiply your challenges by 2! Fortunately, once again, proper planning will save the day. NFL professionals Ronnie Brown and Vontae Davis star in this new hot spot for Title Sports Drink. Their limited availability was overcome by using body doubles, special cameras and a great location yielding all scenes without major “company moves”. Check it out:



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