Corporate Video « RetailSpots

Shaw Floors’ Corporate Video Has Many Uses August 11, 2009

Posted by johnmathes in Corporate Video.
Tags: Corporate Video, Digital Signage
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Corporate video production has come along way from the tired old CEO rah-rah speech. Dynamic corporate video sets the tone for company meetings, customer gatherings and vendor solicitation. And once the content is in hand, it can be re-purposed even further to such avenues as digital signage and web video.

This 2:39 video for Shaw Floors was shot and edited by AMP and SPP in High Definition and was a big hit at dealer meetings. Many dealers asked for HD 16:9 versions to play in store on their digital signage. Take a look.

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DID YOU KNOW?

Direct-to-consumer television advertising is hot! Also known as DRTV, 2:00 television commercials, as well as 28:30 programs, are moving product. Traditional brands and services are flocking to these must-have advertising vehicles for several reasons including: measurable results; inexpensive media time; and the death of the :30 spot.

Consumers opt-in to watch these messages because they have interest in the programming (and the advertising) that they've chosen to spend their precious time viewing. Shouldn't you be running a flight of Direct-to-Consumer television advertising for your brand?
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Insight, strategy and updates from the creative folks at AMP and SPP. We're all veterans of the broadcast advertising business and we've partnered together because we like what we do and we like each other -- a perfect combination to create relevant and motivating advertising. We've been working together since the late 80's.

Pictured (L to R): Steve Procko, director/cameraman/photographer/editor; Pat di Natale, creative director; John Mathes, strategist/account director.
What We're Talking About

Advertising Corporate Video DRTV Media DRTV Spots Infomercial Internet video Production Retail Retail television commercial Social Media Spanish Language DRTV television commercial Uncategorized Viral Video
AMP Advertising Agency

It’s the power to make things happen. AMP up your business with on-demand advertising, marketing and production services. The creative power you need, when you need it, where you need it, for only as long as you need it.

Ready to AMP up your brand?

For a truly electrifying experience, contact John Mathes at 770.360.5710. You'll find we're unlike anything else in advertising.
Steve Procko Productions

A full-service film and High-Def production company specializing in regional/national commercials, infomercials and corporate video presentations.

If you've got a script, storyboard or a concept and you're ready to bring it to life, just call John Mathes at 770.360.5710 for a bid.
The Mathes Group

Ready to differentiate your brand from the competition with a compelling positioning? Or perhaps you have a well-defined brand but you need an experienced retail marketer to help you translate it into the customer experience space?

John Mathes can put 25 years of retail marketing experience to work for your brand as he crafts a balanced plan of branding and promotion. Chat with him about ideas at 770.360.5710.
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