Real or Parody? Doc Bottoms Aspray AllOver Body Deodorant DRTV

Real or Parody? Doc Bottoms Aspray AllOver Body Deodorant DRTV September 3, 2009

Posted by johnmathes in Advertising, DRTV Spots, Infomercial, Internet video, Production, television commercial, Viral Video.
Tags: 2:00 minute spot, Advertising, DRTV, Infomercial, Production, television commercial, Viral Video
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From the “we’re glad we didn’t have to shoot this” file, comes Doc Bottoms’ Aspray Allover Body Deodorant DRTV spot. And they mean “allover”. Not sure how many bottles they’re actually going to sell, but the spot sure is becoming an internet viral sensation. ADAGE/Visual Measures is reporting 363,736 views for the week of 8/24. Can you imagine directing the talent in scene 3 to smell his buddy’s butt? Take a look but don’t get to close to your screen!

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Direct-to-consumer television advertising is hot! Also known as DRTV, 2:00 television commercials, as well as 28:30 programs, are moving product. Traditional brands and services are flocking to these must-have advertising vehicles for several reasons including: measurable results; inexpensive media time; and the death of the :30 spot.

Consumers opt-in to watch these messages because they have interest in the programming (and the advertising) that they've chosen to spend their precious time viewing. Shouldn't you be running a flight of Direct-to-Consumer television advertising for your brand?
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