5 Questions to ask a DRTV production company.

5 Questions to ask a DRTV production company. August 19, 2009

Posted by johnmathes in Advertising, DRTV Spots, Infomercial.
Tags: 2:00 minute spot, DRTV, Infomercial, television commercial
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slate The production quality and professionalism of your DRTV spot (infomercial) is important to the sales success of your product.

Here are some questions to consider in choosing a broadcast production company:  

1. Do you have specific DRTV experience?  

2. How many years experience do you have in the DRTV field?

3. Do you utilize an experienced infomercial copywriter?  

4. What DRTV commercials have you created and/or produced?

5. Are you a full-service broadcast production company offering holistic services from concept through edit?

A quality DRTV spot produced by experienced DRTV practitioners is a must-have ingredient for the success of your effort.

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DID YOU KNOW?

Direct-to-consumer television advertising is hot! Also known as DRTV, 2:00 television commercials, as well as 28:30 programs, are moving product. Traditional brands and services are flocking to these must-have advertising vehicles for several reasons including: measurable results; inexpensive media time; and the death of the :30 spot.

Consumers opt-in to watch these messages because they have interest in the programming (and the advertising) that they've chosen to spend their precious time viewing. Shouldn't you be running a flight of Direct-to-Consumer television advertising for your brand?
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